Victorian Healthy Supermarkets Project
Healthy Choices ‘nudges’ are occurring in a range of settings across Victoria including supermarkets. A recent example of a successful initiative occurred during a project aimed to create healthy supermarkets for Victorians. In addition to their successful outcomes, this project was chosen as the 2016 VicHealth Awards recipient for Promoting Healthy Eating.
Obesity, often attributed to unhealthy diets, is a leading burden of disease on a global, national and local scale. Alarmingly, Australia is considered one of the leading countries when it comes to unhealthy food promotion within a supermarket setting (Cameron, 2014).
According to research conducted by Deakin University, Marketing techniques have been determined to influence consumer choice and with 63% of food spending occurring in supermarkets, health promotion marketing techniques geared towards healthy choices in this environment could in fact benefit communities by increasing healthy food purchases by consumers. (Cameron, 2015)
References
You may also be interested in...
VicHealth Indicators Survey 2015 – health of the Victorian population
The majority of Victorians have higher than the national average wellbeing, but deep inequalities are resulting in poorer health for disadvantaged communities according to a major new population survey conducted by VicHealth
Knowledge Exchange September
Outcomes of Nudge Resource Feedback
The SSA programs came together on 13 September to review the current resources and provided feedback on the development of future resource development
Ambassador Video - David Rodan
Does your sport have a Healthy Choices ambassador?David Rodan is one of two Healthy Choices ambassadors for AFL Victoria