Vicsport Personnel


Lisa Hasker OAM


Lisa (she/her) comes to Vicsport with a wealth of industry knowledge and experience including Board positions at AFL SportsReady Foundation, Shooting Australia, Athletics Victoria and Australian Sponsorship Marketing Association. Most recently Lisa has been the GM - Community and Stakeholder Relations at Basketball Australia. In this role Lisa managed the media, digital, marketing, events, participation and commercial functions.

Lisa has studied Physical Education, Exercise Science, Sport Management and holds a Masters of Marketing. A former Manager of La Trobe Sport at La Trobe University, Lisa developed and implemented the strategy to enhance La Trobe University’s brand and has served as Manager of Public Affairs and Sponsorships at the Victorian Institute of Sport, CEO at Victorian Little Athletics Association and Marketing Manager at Victorian Golf Association.


+61 3 9698 8101

Anthony Bowd

Manager Strategic Projects

Anthony (he/him) started at Vicsport in January 2006. He is responsible for the management and delivery of Vicsport’s Strategic Projects undertaken on a consultancy basis for members and stakeholders. Examples of projects delivered include Sport Competition Structure Reviews, Board Governance Development Programs, Regional Facility Sport & Recreational Strategies and the Commercialisation of Sport Participation Programs.

Anthony provides input into Government Submissions and other Vicsport advocacy work as required. Government submissions completed include The Future of Sport in Australia (Crawford) report, Henry Tax Review, reviews of the Associations Incorporations Act, Victorian Regulatory Reform, Sharing of Government Facilities, Planning and Local Government Regulations impacting Sport.

Anthony has a broad understanding of the regulatory environment impacting on the delivery of sport and recreation and extensive experience in liaison with government and sporting organisations to plan and deliver sport development projects.

Anthony has been involved in local sport (cricket and Australian Rules football) as a player and committee member and also enjoys sport and recreational activities socially including golf, tennis and squash.

Anthony has an undergraduate degree in Business (Applied Economics and Marketing) and has also completed his post graduate studies in Masters of Business (Sport Management), both at Deakin University.


+61 3 9698 8102

Michaela Cook

Participation and Inclusion Manager
LGBTIQ+ Ambassador

Michaela (she/her) is a passionate and experienced sports administrator with 7+ years of advocating, advising and delivering sporting environments and opportunities for people with diverse sexualities, genders, abilities, and background.

Before joining Vicsport in January 2022, Michaela served as the Inclusion and Diversity Manager at Hockey Victoria. In this role, she led inclusive practice, club development, inclusion and diversity, recruitment, and youth engagement. As the Participation and Inclusion Manager, Michaela is responsible for projects relating to LGBTIQ+ inclusion, inclusive practices and increasing participation in sport and active recreation. All LGBTIQ+ discussions will remain strictly confidential.


+61 3 9698 8106

Grant Richardson

Marketing and Communications Manager

Joining Vicsport in July 2019, Grant (he/him) brings with him four years experience as Media Manager at Basketball Australia. There, he was involved in the 2015 Oceania Championships at Rod Laver Arena, several World Cup qualifiers in Melbourne and Adelaide as well as covering the 2016 Rio Olympics, 2018 women's World Cup and 2018 Gold Coast Commonwealth Games.

A dedicated Richmond Tigers supporter, Grant also loves following local and international sports across all disciplines.

As the Marketing and Communications Manager, Grant is responsible for promoting and supporting Vicsport's events, the initiatives of Vicsport's stakeholders and members as well as informing the greater Victorian sporting network of current and upcoming projects.


+61 3 9698 8102

Katelyn Stratton

Events and Membership Coordinator

Katelyn (she/her) has moved to Melbourne from a small town in New Zealand, bringing a variety of knowledge from her community sport background. Along with completing a Bachelor's degree in Sports Management, Katelyn has almost 10 years volunteer experience in coaching, fundraising and event management as well as four years' experience working in paid roles at a community level in New Zealand.

Katelyn's greatest achievement in her sports career is the work she did with community Hockey (NZ), attaining funding, providing equipment, training, and health & active recreation education to students with cognitive and physical disabilities.

Alongside her passion for delivering both sporting and social events, Katelyn can also be found kicking around a soccer ball or running around the hockey field.


+61 3 9698 8100

Maryanne Cabral


Maryanne (she/her) commenced work at Vicsport in November 2013 as a return to work mum.

Her role is responsible for invoicing, debt collection, accounts payable, reconciliations and payroll.

Maryanne studied at Swinburne University of Technology in Hawthorn and has a Bachelor of Business in Accountancy.

Her highlight of working at Vicsport was attending the 2013 Annual Vicsport Awards night at the MCG. It was an honour to be in a room full of elite sports people that are so dedicated to their individual sports, train hard and most of all enjoy what they do. It was great to see the buzz in the office in preparation for the Awards night and really wonderful to see these Sports People get the recognition they deserve.

Maryanne attempts to get fit by attending Pilates or spin, box, circuit classes but most of her running around is done trying to keep up with her young son.


+61 3 9698 8107


Ritchie Hinton (Chair)

Originally a UK-qualified solicitor, Ritchie has spent almost two decades working in the Victorian and wider Australian and international sports industry.

Previously Head of Football (Soccer) with Elite Sports Properties/TLA Worldwide, National Field Manager with Cricket Australia, and a lecturer at Masters’ level on ‘Sport, Law & Regulation’ at Victoria University, he has also served as the CEO of two Victorian State Sports Organisations.

Outside of his professional sports administration career, Ritchie is a keen commentator on the sports industry, alpine enthusiast, and has been involved at a grassroots level with his local football and cricket clubs as a coach, committee contributor and volunteer.

Having been assisted by Vicsport’s advocacy throughout the pandemic as CEO of a State Sports Organisation, Ritchie is keen to give back to the sector and assist other organisations with his legal, commercial and sports administration background through aiding Vicsport’s ongoing governance and strategic work.

Ritchie became Chair of the Vicsport Board in December 2022.

Rochelle Eime (Deputy Chair)

Rochelle (BAppSci Hons, DipPM, PhD) is a Professor of Sport Science at Federation University as well as a Behavioural Epidemiologist with over 20 years research experience in community-level sport participation.

As Director of PASI Physical Activity and Sport Insights (, Rochelle leads a research program investigating sport and recreation participation, facilities and health for evidence-based decision making. She is internationally renowned as a leader in community-based sport participation. Locally, her research includes the development and implementation of analysis and reporting of over 1 million Victorian sport participation records annually for the past ten years and her research is driving strategic investments and policies in sport.

Rochelle’s research involves partnerships with a range of sports organisations including The Commonwealth Secretariat – Sport for Development, Sport Australia, Vicsport, Sport and Recreation Victoria, VicHealth, as well as various NSOs, SSAs and LGAs. In the sport and recreation sector, Rochelle has experience as a tennis coach and personal trainer while she is a current tennis player and golfer.

She is also a mother of twins playing football and tennis with one son playing tennis internationally. Rochelle lives in regional Victoria and was previously a board member of Sport Central, a Victorian RSA, for ten years. Rochelle joined the Vicsport Board in November 2020.

Rayoni Nelson OLY

Currently the Head of Program Strategy and Research at the Office for Women in Sport and Recreation, Rayoni leads the design and delivery of Change Our Game program and research initiatives, to level the playing field for women and girls across all roles in sport and active recreation.

Rayoni was previously the Chief Executive Officer of School Sport Victoria, as part of the Department of Education, where she led a team to provide an extensive school sport program to primary and secondary schools across Victoria. She led the development of a ten year strategy, School Sport Victoria Strategic Directions 2020 to 2030, to provide a clear future purpose and strategies for School Sport Victoria to engage more Victorian students in school sport, including through competitive and non-competitive sport.

With over 20 years’ experience working across government, sport, health, education and transport sectors, Rayoni’s career has included management roles in a broad range of areas including sport, physical activity, active transport, road safety and customer service and communications, including a focus on strategy development and implementation.

She has experience working with SSAs, RSAs, elite sporting teams, community sporting clubs and local governments and has had previous roles at VicHealth and Sport and Recreation Victoria.

As a resident of regional Victoria, Rayoni understands the importance of community sport to regional communities, including young people. Rayoni earned a Bachelor of Management and a Masters in Sport Management and has represented Australia in badminton at the Olympic and Commonwealth Games. She is currently on the Board of Badminton Australia and the Victorian Health Promotion Foundation (VicHealth) and joined the Vicsport Board in November 2020.

Louise Eyres GAICD

Louise has over 30 years of experience in executive and non-executive roles across a wide variety of sectors including manufacturing, mining. financial services and sport.

Louise is currently Non-Executive Director, Hastings Co-Operative and her most recent Executive role was Chief Marketing Officer, Vanguard Australia. In this role she led the team responsible for developing and implementing the brand and portfolio marketing strategy, customer experience and the customer insights and analytics that drive the marketing programs for Vanguard in the Australian market.

Sport has been a key component of Louise’s professional career having been involved in the establishment of ANZ Netball Championship, ANZ’s partnership with Tennis Australia and ANZ Hot Shots development as well as the rebranding of Australian Sports Commission to Sport Australia and the Move It Aus campaign and she has served on the board of several sporting organisations.

Louise has a Masters of Business Administration (Exec), a Bachelor of Business (Marketing), Graduate Diploma in International Business and is a graduate of the Australian Institute of Company Directors as well as certifications from Harvard in Sustainable Investing and Sustainable Business Strategy as well as a Certified Chair and a Certified Chair, Aged Care.

Her motivation for joining the Board of Vicsport is to contribute to the leadership and strong governance of sport in Victoria enabling the positive impacts of sport to be realised across the community.

Adam Crameri

Currently the CEO of Tennis Victoria, Adam’s career spans 20 years in various executive and senior leadership positions. Working across Sports Administration, Government, and Health sectors, Adam’s career has included a broad range of management roles.

As CEO of Tennis Victoria having overseen the development of the TV strategy to 2024, he leads a strong participation base of 400,000 players across 800 affiliated clubs, catering for all ages, genders, abilities and people from varied backgrounds. As an authentic and inclusive leader Adam has demonstrated a strong capability to lead and facilitate a range of strategic priorities to ensure successful organisational outcomes.

Working with boards, audit and risk, nominations committees and board sub-committees Adam has demonstrated an experience and understanding on applying good governance practises as well as building organisational strategies and vision to deliver business objectives. He has experience in developing key working relationships across a variety of sectors such as SSA’s, RSA’s, Government, Health and Education sectors.

Having grown up and currently residing in Regional Victoria Adam understands the important role that community sport plays in local communities. Adam is an avid sport enthusiast having participated and continuing to participate in several sports, he is also a father of two children who are also participating in several sports. He is looking forward to contributing to the community sport and recreation sector in his role on the Board.

Ayden Shaw

Ayden is a community sport leader with a deep understanding of how to design, develop and deliver successful programs for people from underrepresented groups. He is currently the General Manager- Programs and Partnerships at Disability Sports Australia.

Since graduating in 2016 with a dual degree of a Bachelor of Exercise Sport Science and Human Movement/Bachelor of Psychological Studies from Victoria University, Ayden has worked at a variety of sport organisations. Over four years working at Disability Sport & Recreation, Ayden was able to use his skills and knowledge to drive strategic change and influence stakeholders. In that time Ayden became a key member of the organisations executive team in addition to establishing himself as a leader and advocate in the Victorian disability sports sector.

Ayden managed relationships with key organisational program and sector partners increasing the opportunities for people with disability state-wide to be active. He has strong business development acumen successfully securing and acquitting major funding applications for local, state government, corporate and federal funding.

Ayden also has experience in management and delivery of key initiatives including major events, awareness campaigns and one off projects.

Vicsport has been a huge supporter of his own career development and he is keen to now give back, guiding staff with advice whilst supporting the organisation to advocate for more young people in leadership positions across the sector.

Fabio Serpiello

Professor of Sport and Exercise Science at Victoria University (VU), Fabio’s main role is to develop curriculum that provides students with the best skills to advance their careers in the sporting industry.

Working tirelessly to expose students to cutting edge content, informed by evidence as well as experience, Fabio is currently the contract manager of a partnership between VU and Sport Integrity Australia for the development and delivery of the first short course on Managing Sport Integrity.

The course launched in 2022 and is providing education to a pilot group of integrity managers from NSO level.

Fabio’s previous board experience includes being a member of the VU Academic Board (2013-2016), Chair of Exercise and Sport Science Australia’s Sport Science Advisory Group (2019-2022) and a member of their Accreditation Council.

Ruth Holdaway MBE

As CEO of Women in Sport in the UK for six years, Ruth led the formation of a coalition of sports that secured a commitment from Government to mandate a 30% women on boards quota across all publicly funded sports organisations.

Ruth served on the Board of the English Sports Development Trust which oversaw the This Girl Can Campaign, an initiative that inspired 2m women in the UK to reconnect with sport. Ruth was awarded the MBE for her contribution to gender equality in sport.

As CEO of Tennis Victoria between 2019-2021, she steered the organisation through the COVID-19 pandemic, led the roll out of a program to bring lapsed players back to the sport and secured vital government funding.

Previously a Director of the London Football Association, Ruth is currently on the board of Women Sport Australia and is the CEO of St Kilda, Geelong and Eureka Mums.

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