Knowledge Exchange August
Case Study: Alfred Health Report
Alfred Health is proud to be reducing consumption of sugar-sweetened drinks through a series of nudge trials by changing placement and price of drinks. In all four of the trials, consumers kept buying drinks; there was no significant difference in total drink sales, however, promisingly people shifted away from sugar-sweetened drinks and towards healthier choices. This translates to around 36,500 fewer sugar sweetened beverages sold at The Alfred each year. They created this report to help share their experience.
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