Knowledge Exchange

Knowledge Exchange August
Be Like Ethan


Eight year-old Ethan has convinced me to buy him a laptop! Ethan has articulated the benefits of why his parents should purchase him a laptop by outlining three key points (value proposition).

His focus on how it will benefit his parents first is genius. So, what does this have to do with your Physical Activity projects? We are trying to speak to a new audience and trying to convince them to give our new products a go. Are we highlighting how the product will benefit the consumer? Are we answering the ‘What’s in it for me’ question?

Here is your challenge – can you give someone from your target market 3 key points to convince them to participate in your product? The most compelling response will be awarded a 2016 Euro Replica Soccer Ball (pictured. Send in your entries to meghana@vicsport.com.au by Friday 9 September to be in the draw.

Find out if Ethan got his computer.



Return to Knowledge Exchange or select your next article:
Healthy Choices:
Physical Activity:
Case Study: Alfred Health Report
Partnership Marketplace: Life Saving Victoria - 'Engaging Culturally and Linguistically Diverse Participants'
Tools/Resources: Target Audience - Aboriginal & Torres Strait Islander Community
Partnership Marketplace: GippSport - 'Let's Get Active Gippsland'
Program Resources



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