Successful sport organisations have a diverse range of participants who reflect the people in the local community. This means identifying who is in your local community and understanding their needs. You can do this by forming partnerships with local organisations, consulting with groups and taking steps to engage the local community. What you learn in this process will help you to create and offer a wide range of activities that attract new people to your sport (including players, volunteers, coaches or officials) who traditionally are not involved in your sport. Evaluation of VicHealth programs found that building and maintaining relationships is a proven way to support your local community to feel welcome, involved and valued in your sport.
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