Successful
sport organisations have a diverse range of participants who reflect the people in the
local community. This means identifying
who is in your local community and understanding their needs. You can do this
by forming partnerships with local organisations, consulting with groups and
taking steps to engage the local community. What you learn in this process will
help you to create and offer a wide range of activities that attract new people
to your sport (including players, volunteers, coaches or officials) who
traditionally are not involved in your sport. Evaluation of VicHealth programs found that building and maintaining relationships is a proven way to support your local community to feel welcome, involved and valued in your sport.
