Knowledge Exchange December
Building the Business Case: Evaluation Summaries & Healthy Choice ‘Nudge Summaries’

Evaluation Summaries

These evaluation summaries aim to build the business case for the economic and health costs and benefits of implementing healthy food and drink policies in healthcare settings (Alfred Health), and sport and recreation facilities (YMCA Victoria and City of Melbourne). They help fill a gap in knowledge about the impact of implementing healthy food and drink choices from the perspective of the retailer, and provide recommendations for organisations planning to undertake similar policy changes to improve population health.

This evaluation was carried out by Deakin University, with funding from VicHealth.

• Download: Introduction of Healthy Choices at Alfred Health food outlets
• Download: City of Melbourne sports and recreation centre healthy food retail case study
• Download: Going soft drink free in YMCA Victoria aquatic and recreation centres

Healthy Choice ‘Nudge Summaries’

VicHealth supports environments which make it easier for Victorians to choose healthy food and drinks such as water.

The documents below have been developed to guide the implementation of the ‘nudge’ technique to make the healthy choice the easy choice.

A ‘nudge’ is designed to encourage consumers to make healthier choices, by changing the placement, product, pricing or promotion of healthier food and drinks in preference to unhealthy options. For examples, sugary drinks are not visible in a drinks fridge.

• Promote water – limit red drinks. Display nudge 1
• Promote water – red drinks off display. Display nudge 2
• Promote water – make water the cheapest option. Pricing nudge 3
• Promote healthy food and drinks – meal deals. Promotion nudge 4
• Data collection process
• Drinks summary

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