Healthy Sponsorship

Exposure to the promotion of unhealthy food, including through local and elite sport sponsorship, affects children’s food perceptions and preferences, impacting on their food preferences and diets.

Did you know?

Junk food promotion:

• Increases children’s familiarity with food and drink brands.

• Associates foods and drinks with an activity children enjoy and therefore generates a positive association.

• Builds customer relationships and creates long term loyalty.

• Targets children at a time in their life when they are more susceptible to the persuasive intent of marketing and advertising.

• Generates a favourable relationship with parents.

(Strategies for Healthy Choices, Vicsport, 2015)

http://www.opc.org.au/downloads/positionpapers/pol...

Aussie Apples and Netball Australia is a recent example of a Healthy sponsorship agreement which aligns with healthy choices and encourages everyone to ‘Get your crunch on’.

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