Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20OPERATIONS 2015-16 has been a year of continued research and development while at the same time bedding down a number of new initiatives and programs. The year has also seen a number of structural changes to ensure that Vicsport can deliver the outcomes required. Vicsport has consolidated its’ core work in the following three areas: INDUSTRY DEVELOPMENT Communication With a review of communications undertaken, Vicsport is now able to engage with members and stakeholders, providing consistent messaging and style across its many platforms. During 2015-16 Vicsport communicated with the industry in multiple ways including the monthly newsletter (Sportsview), quarterly Vicsport Professionals Network (VPN) newsletter, website, electronic direct email, social media (Twitter, Facebook, LinkedIn, YouTube), print flyers and presentations at numerous industry forums and workshops. Sportsview The aim of Sportsview is to be the must-read newsletter for Victorian sport as the first point of call for Victorian sports administrators. Distributed to over 1,700 subscribers, Sportsview included news on major industry issues, articles from SSAs, LGAs, RSAs and Preferred Suppliers, information on funding opportunities, case studies highlighting good practice and upcoming events of interest to the industry. VPN e-news The quarterly member-only newsletter included announcements of upcoming events, membership updates, competitions, industry news, scholarship opportunities, professional development oriented articles, member-only discounts and exclusive offers. Vicsport Website The Vicsport website’s functionality was enhanced with the addition of an industry events calendar (including search and online registration functions), online payments, and user-friendly VPN member login. The website now integrates with a whole of organisation customer relationship management system implemented to improve Vicsport’s member communication capability. Over 10,000 page views per month were recorded. The average session duration increased by 20% during 2015/16. Direct Email On matters of specific industry importance Vicsport sent direct email to members and stakeholders on issues including governance, policy and public consultations. Social Media Vicsport assessed and refined the way in which it used social media. The more targeted and consistent approach resulted in greater engagement and reach across the platforms. Social media has been used to promote upcoming Vicsport events and campaigns, as well as highlight and promote Vicsport members and their programs and achievements in the industry. Industry Development Through thought leadership, advocacy and networking. Organisation Development Building the capacity of member organisations in governance, participation, commercialisation and workforce development. People Development Developing industry professionals, board members and key volunteers. THE YEAR IN REVIEW LINKED-IN FOLLOWERS 1,401  1,890 TWITTER IMPRESSIONS 182,000  491,000 increased by increased by YOUTUBE VIEWS 873  1,208 FACEBOOK PAGE LIKES 533  666 increased by TWITTER FOLLOWERS 2,253  2,658 increased by increased by 170% 25% 18% 38% 35%