Sport organisations can engage with the community to promote activities in many ways. These include websites, newsletters, social media, flyers and other promotional materials. These channels can be used to show females that your sport is welcoming, and encourage them to get involved. And because these communications will be the first information some women see about your sport or organisation, they need to make a positive impact to inspire them to get involved.
Try to make the messages, photos and language you use relevant to women and girls. For example:
- Photos: Use photos that show different women participating in your sport.
- Language: Talk to women about which words and phrases would encourage them to participate.
- Approaches: Use the right channel for each audience (for example, younger women may respond more to social media).
- Respect: Review existing material to ensure that it is respectful.