Sometimes sporting organisations worry that changing their canteen menu might reduce sales and profits. However, many of those that have introduced healthy eating options have reported no negative impact to their sales. Instead, they have found that:
- Adding healthy food and drink choices can bring in new customers who would usually bring their own food to the venue
- Families may have a meal at the organisation rather than eating at home afterwards
- Meal deals encourage members to buy more from the canteen than they would have previously.
“No longer the sole domain of hot pies and donuts, this canteen is proving that salad rolls and soup can be both profitable and simple.” Sale United Soccer Club
You can see how sporting organisations have introduced healthy eating without hurting their profits in the case studies below. If profitability is a concern for your organisation, templates and case studies below can help you to get a better picture of how introducing changes to your canteen will influence profits.