Vicsport Innovation Lab

The Vicsport Innovation Lab assists sporting organisations and local governments to develop and advance new ideas to increase participation in sport or recreation by less active Victorians.

Organisations can receive support in the form of innovation mentoring and workshop facilitation to the value of $5,000.

The Vicsport Innovation Lab is supported by VicHealth and open to all Vicsport members including state sport associations and their affiliated clubs and associations, regional sports assemblies, local governments and state sport and recreation bodies.


People working in sport are passionate about creating opportunities for the wider community to gain the benefits of an active, healthy lifestyle.

However, a common challenge is having the time to investigate the merits of new ideas. Vicsport’s Innovation Lab aims to make this process easier by utilising our human-centred design expertise to develop concepts that meet the needs of modern consumers.

Benefits to your organisation include:

  • Explore innovative ways to increase participation in your sport or local area.
  • Develop stronger concepts for funding proposals.
  • Build your team's capability to develop concepts which meet the needs of users and stakeholders.
  • Develop stronger partnerships.


The Innovation Lab is a collaborative process where we work with you, building your capability as we facilitate a series of workshops and activities. We use a process called the ‘double diamond’ which is a human-centred design innovation method. The starting point is an idea you want to explore. This is expressed in a single mission statement detailing what you want to do and the intended outcome -

‘How might we __________, so that ___________’

Using the statement as a guide, we work through four distinct phases:

Discovery is the phase where we engage the target market in conversations and/or surveys and analyse available research to obtain useful insights.

Synthesis is the phase where we join the dots to make sense of the insights obtained during discovery.

Ideation involves coming up with a high quantity of crazy, brilliant ideas to address our ‘how might we’ statement.

Prototyping is the process of developing a way to communicate your idea with the user to gain their feedback, through methods such as storyboards or simple screen mock-ups.


If you submit an Expression of Interest (EOI) for the next round, we will ask you to enter your ‘how might we’ statement and some supporting information. We are looking for:

  • Strategic fit – the idea fits with goals already outlined in a strategic plan, inclusive action plan, municipal health and wellbeing plan, physical activity plan or other relevant document.
  • Clear target audience – the idea is linked to a cohort of people you can define and have channels to engage with.
  • Partnerships – evidence of existing, or potential, partner organisations who can add value to your mission.

To gain the full benefits of the program we encourage:

  • Allocating at least two staff members to work on the project
  • Including key project partners in the workshops

Case Study - City of Casey

The City of Casey were one of the first organisations to participate in the Vicsport Innovation Lab. Their mission statement was “How might we recruit and train CALD women to lead physical activity programs, so that less active women from CALD backgrounds are more active?” They met the brief in the following ways:

  • Strategic fit – their physical activity strategy outlined a clear goal to increase physical activity opportunities for culturally and linguistically diverse (CALD) women.
  • Clear target audience – ‘CALD women living in the City of Casey and surrounding areas’ was specific enough for the discovery activities to target the right people.
  • Partnerships – through the project they engaged existing partners, the Centre for Multicultural Youth, Southern Migrant and Refugee Centre and other teams within council. As a result of the project, these partnerships were strengthened.

They also had two staff members engaged across the project lifespan. The outcomes from the project include a mix of short-term and long-term ideas. You can read more about this project here.


  • Program launch on Zoom – Thursday 3 December 2020
  • Expressions of Interest close – Friday 29 January 2021
  • Projects conducted – March to June 2021


The Vicsport Innovation Lab is designed to be conducted over two months, providing a quick turnaround to support the progress of your idea. The program is open to:

  • Local government
  • Regional sports assemblies
  • State sport associations
  • State sport and recreation bodies
  • Sport clubs and associations
  • Must be a Vicsport member

EOIs can be submitted by a single organisation, or a group (this could be a group of 2-5 organisations who would like to explore an idea as a group). Group applications must have a lead organisation.

Time: Each lead organisation will commit at least two staff for approximately 15 hours across two months.

Cost: $500+GST payment prior to commencement of project (10% of project value).

Agreement: The successful organisation(s) must sign a Memorandum of Understanding with Vicsport.

Project assessment: EOIs will be assessed in early February. The assessment will be conducted by Vicsport and VicHealth. Priority will be given to organisations ready to commit resources (primarily staff time) to complete a project over two months between March and June.

EOI Form

Expressions of interest are closed. If you would like to discuss working with Vicsport on innovation projects, contact Participation & Innovation Manager Tom Dixon on

Government Partners

Preferred Suppliers