Doing Sport Differently Webinars and Resources

Vicsport, VicHealth and the Centre for Sport and Social Impact (CSSI) at La Trobe University have partnered to create a webinar series called Using the Doing Sport Differently Principles to Restore Confidence in Grassroots Sport.

This page contains resources which can be used to support and inspire sport clubs and associations to Do Sport Differently during and after COVID-19.

How you can use this page and the resources:

  • Download the summary resource to read about how the doing sport differently principles can inspire innovative approaches during this challenging time.
  • Watch or download the videos used in the webinars
  • Listen to the audio replays of our expert panel discussions
  • Why not run your own local webinar or meeting? Pick a topic, play one of videos and brainstorm ideas within your sport or local area.

Summary Resource

Click here to download the summary resource on how Doing Sport Differently might look during this time.


Webinars


The video featured in the first webinar and including CSSI Research Fellows Kiera Staley and Lauren Thorn can be downloaded via Dropbox here and is also available via the Vicsport YouTube channel.

This video covers:

  • How to engage members in a meaningful way
  • What is co-design
  • How to co-design solutions with your members

Listen below to the panel discussion that followed the video during Webinar 1 as Vicsport Marketing and Communications Manager Grant Richardson spoke to:

  • Tamara Mason - Female Sport Participation Officer, Moreland City Council
  • Tamatha Harding - Inclusion Lead, Tennis Victoria
  • Matt Cameron - Senior Project Officer, Physical Activity and Sport, VicHealth


The video featured in the second webinar and including Dr. Erica Randle, Dr. Emma Seal and Dr. Paul O'Halloran from the Centre for Sport and Social Impact can be downloaded via Dropbox here and is also available via the Vicsport YouTube channel.

This video covers:

  • What is customer experience
  • The 5 key customer experience touchpoints for sport clubs
  • How to create a great customer experience

Listen below to the panel discussion that followed the video during Webinar 2 as Vicsport Marketing and Communications Manager Grant Richardson spoke to:

  • Jonathan Coyne- Coordinator Recreation Services, City of Stonnington
  • Rob Ward- Club and Programs Manager, Triathlon Victoria
  • Vanessa Phillips- Senior Project Officer Physical Activity, VicHealth


The video featured in the third webinar and including Dr. Erica Randle, Dr. Emma Seal and Dr. Paul O'Halloran from the Centre for Sport and Social Impact can be downloaded via Dropbox here and is also available via the Vicsport YouTube channel.

This video covers:

  • Why confidence is important in sport
  • How to build the confidence of new participants

Listen below to the panel discussion that followed the video during Webinar 3 as Vicsport Marketing and Communications Manager Grant Richardson spoke to:

  • Victoria Edmondson- Head of Customer Experience, Netball Australia
  • Jill Taylor- National Coaching Development Manager, Athletics Australia
  • Cassandra Hadson- General Manager, Regional Sport Victoria
  • Shelley White- Senior Project Officer Physical Activity, VicHealth


Sport Experience Immersive Workshop Bonus Event

Through 2022/23, three Sport Experience Immersive Workshops were run, developed with the Centre for Sport and Social Impact, Sports Experience Design and VicHealth. These events demonstrated the value of providing participants the best possible experience by placing sport administrators in the shoes of participants. The caveat was that attendees would encounter both good and bad practices throughout the day but would not know when they would occur.

In the aftermath of these three workshops, a bonus event was held online to further unpack ideas on the design and delivery of experiences.

Andrew O'Loughlin (Sports Experience Design) chatted to Tennis Victoria's Tamatha Harding (Head of Tennis Delivery) as well as Sam Condon and Cam Goven, Regional Tennis and Club Development Managers, about their experiences during the Workshops and lessons they have implemented within their organisation.


Andrew also chatted to Tim Wood, former head of Brand Experience at Nike Aus/NZ and Shane Rose, also formerly with Nike Aus/NZ and now Commercial & Marketing Manager at Athletics New Zealand.

Tim and Shane provided insights into how leading brands create and nurture experiences and how to apply that within sport as well as sharing observations on how certain mindsets and strategies can be applied inside a sports organisation.



Further Resources

Using the Doing Sport Differently principles, Leisure Networks created ‘Power to Pedal’ and explain why a couple of the DSD processes were critical to the program’s success in the video below. You can watch Part 2 here and Part 3 here thanks to VicHealth.

  • Co-design is a participatory tool for problem-solving that brings those with technical expertise and lived experience together, on equal ground, to design solutions. VicHealth has provided this helpful resource, "How to co-design with young Victorians".
  • The WACOSS Co-Design Toolkit has been developed using a Capacity Building Grant from the Western Australian Department of Finance and provides further case studies and examples of co-design.
  • Get started with Design Thinking via Stanford University. The set of resources on this page offer experiences and lessons you can run with primary and high school students, providing educators who are interested in teaching design thinking a first taste of challenges they might run.
  • Download the Field Guide for Human Centred design for a range of templates and processes to help you to co-design via IDEO.org.

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