On 27 February AFL Victoria released the findings of research undertaken by La Trobe University determining the social value of a "typical" community football club including its social, health and community impact. The research is the first study to measure the social impact of a community sports club and looked at the social, health, community and economic outcomes associated with involvement at a community football club.
The 12-month research project was based on interviews and surveys of club members throughout the State and showed that no matter how often people are involved in a football they are likely to experience greater social connectedness, well-being and physical and mental heath than those who are not involved in a football club at all.
Some of the statistics to come out of the research include:
- For every dollar spent on a community football club, at least $4.40 is returned in social value in terms of increased social connectedness, well-being, mental health status, employment outcomes, personal development and physical health.
- A football club’s reach is significant and extends beyond the players, coaches, administrators and volunteers within the club; for every one player, football clubs reach 10 people in their community.
- Football clubs provide individuals, particularly those aged 15-24, with significantly increased chances of securing employment via the social networks provided by the club.
- The self-reported mental health of people aged 18-24 associated with a football club is substantially higher than the general population.
While this research is specific to AFL community clubs it provides a great insight to the benefits of all sports at the community level.
You may also be interested in...
BEHIND THE SCENES AT THE ASIAN CUP: EXCLUSIVE MEMBER OPPORTUNITY
This event is now at capacity
Lacrosse Victoria’s Long Running Journey to Good Governance
Realising its governance structures and practices were not giving the sport the best chance to succeed, Lacrosse Victoria formed a partnership with Vicsport to address the issue and set the sport up for a sustainable and successful future