On 27 February AFL Victoria released the findings of research undertaken by La Trobe University determining the social value of a "typical" community football club including its social, health and community impact. The research is the first study to measure the social impact of a community sports club and looked at the social, health, community and economic outcomes associated with involvement at a community football club.
The 12-month research project was based on interviews and surveys of club members throughout the State and showed that no matter how often people are involved in a football they are likely to experience greater social connectedness, well-being and physical and mental heath than those who are not involved in a football club at all.
Some of the statistics to come out of the research include:
- For every dollar spent on a community football club, at least $4.40 is returned in social value in terms of increased social connectedness, well-being, mental health status, employment outcomes, personal development and physical health.
- A football club’s reach is significant and extends beyond the players, coaches, administrators and volunteers within the club; for every one player, football clubs reach 10 people in their community.
- Football clubs provide individuals, particularly those aged 15-24, with significantly increased chances of securing employment via the social networks provided by the club.
- The self-reported mental health of people aged 18-24 associated with a football club is substantially higher than the general population.
While this research is specific to AFL community clubs it provides a great insight to the benefits of all sports at the community level.
You may also be interested in...
One Month at a Time - with Mark McAllion
Vicsport CEO, Mark McAllion gives his take on the month that has been.
VPN cooking up a storm
As sporting administrators we are trying to encourage local clubs and associations to make healthier choices
Congratulations Amy Coshan and Melissa Laird. La Trobe University Scholarship Recipients
10 November, 2015 On November 9, 2015, at the La Trobe University Sport In Regional Australia Conference, the Victorian Minister for Sport, Tourism and Major Events, and Veterans, the Hon